Pick A Niche, Find Your Audience
Duration: 01:32:15
Mike does a deep-dive through the FIRST of the Key Stages of a New Product Launch, “Pick a Niche, Find Your Audience” and some of the core strategies he uses to identify the target audience, their location and other interests to really hone in on your niche.
Homework Assignment:
- Pick your Product
- Answer the W5
- What issues do people have with other products like this that you can solve?
- Where are these people congregating
- Create 4-5 Variations for your Labels and make sure you include:
- What is the name of the product? (ex. Sleep Supplement)
- What is the desired result for the product? (ex. for Deep Sleep)
- Who is the product for? (ex. Women going through Menopause)
The Private Label On Demand “PLOD” Plan is designed for online entrepreneurs who want to dropship their own brand. With access to proven products with high margins you have tons of room to test your marketing ideas & strategies. Scale your eCommerce business by offering your customers consumable products in the fastest growing industries of Supplements, Skin Care, CBD, and more! These products are made in the USA in GMP certified and FDA registered manufacturing facilities. All these factors make these products and platform, an opportunity for you to efficiently capitalize on the growing health and wellness industry.
This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Private Label on Demand. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!